Use comes first
Start with the problem an object actually solves.
Objects with a reason to exist
A future shelf for useful, considered things.
IOEPD is a retail concept shaped around honest materials, lasting function, and fewer objects chosen with more attention.
Working principles
Built around three clear ideas.
Material matters
Notice how it is made and how it will age.
Keep it longer
Favor repair, reuse, and enduring form.
A distinct idea deserves a distinct place to begin.
Current status
Retail concept in development; no products are currently sold.